It’s a One-Day Copywriting Intensive
With Peggy McColl and Al Henderson…
Showing How YOU Can Now Write
Better Marketing Copy Than
You Ever Thought Possible

But you’ll have to hurry to get in
before we close the doors on this exclusive event!

If you’ve ever wanted to write your own marketing copy like ‘The Big Guns’…

…or even just be in a better position to judge what you’re getting when you hire the job out…

Then here’s your chance to get the confidence, skill, and ‘persuasive edge’ you need to write the words that can sell far more of your ‘stuff’.

And you can get it … in a single day!

Perhaps you’ve tried writing your own marketing copy before.

Maybe you thought it looked easy. Maybe you didn’t really want to…

But, by the time you checked the cost of hiring a copywriter, you just didn’t have enough left in the budget … and you were forced to slap together whatever you could.

And chances are it didn’t get you the results you so desperately wanted.

Perhaps you haven’t had that heart-wrenching experience yet … and all you really want is to avoid it altogether, if at all possible … without having to pay the high fees of a professional.

Well, now you can.

But where do I start … and then where do I go?

Look, I won’t deny it: When you have a lot on the line – a large investment, expectations of a greater payoff – there’s just no substitute for professionally-written marketing copy. BUT … when you’re on a tight budget, sometimes ‘semi-pro’ is all you can afford. And sometimes … you may even have to write your own.

So where do you start … and where do you go next?

Whether you’re writing your own copy, or simply wanting to know you’re getting your money’s worth when you pay someone else to do it…

Here’s your chance to learn “the tricks of the trade” from two of the best!

Announcing, for one day only – Friday, June 25, 2010…

Peggy McColl and her own personal copywriter and collaborator, Al Henderson of Cariboo Direct Marketing, are taking you by the hand and leading you confidently through that confusing (and sometimes even mind-numbing) maze of writing your own copy.

You already know Peggy of course…

… and if you’ve responded to any of her offerings recently, then you’re also intimately familiar with Al’s writing … because he’s the ‘secret weapon’ Peggy uses to “sell more stuff!”

With a client list stretching across Canada, the USA, the UK, and even India … Al has also written for several other copywriting and marketing greats like Yanik Silver, Troy White, and Harlan Kilstein.

It’s the ‘Mama Bear’ of copywriting instruction…

We realise most business people, entrepreneurs, authors, and others who might be interested in a workshop like this are all over the board, when it comes to your ‘pre-knowledge’ of copywriting.

That’s why we’re giving you everything from “The Basics” right through some mighty advanced persuasion strategies…

…and yet we’re doing it in a simple, easy-to-understand way that can quickly get you up-to-speed … while leaving no one behind.

Not too basic, not too advanced … it’s the “just right” blend even Goldilocks would love!

You’ll start with a pretty basic look at writing sales copy, and the elements that must be present in any marketing piece … examine why people buy … define your market … translate your message to their triggers…

And that’s just the start!

Learn how to write better copy for: Sales letters … opt-in pages … e-mails … newspaper ads … video scripts … taglines … elevator speeches … headlines … deck copy … gift and bonus give-aways…

Oh, here – have a quick look at just some of the topics we’re covering:

Of course, the whole aim of copywriting is to sell your stuff – whether a product, service, or “cause” … but it doesn’t begin with your copy!

So Peggy and Al show you how to make your entire marketing effort flow more smoothly and effortlessly right from the start! (Because it makes writing your actual copy so much easier.)

From the moment you begin creating your “product”, you need to be approaching it from the marketing end
of things:

• Using your keywords in the title / name / URL…
• Researching whether people are even looking for what you want to offer…
• Devising reader-friendly chapter headings (for your book or report)…

We reveal these and many more “sneaky marketing secrets” in this intensive seminar.

If you’re beginning to get the idea
this is a LOT of material for a 1-day event…

You’re absolutely right!

And that’s because we both believe in OVER-delivering … and we don’t want you going home thinking, “Well, heck – I STILL don’t know what to do!”

Look, let’s not kid ourselves…

Even as jam-packed as this intensive workshop is, you’re not going to come out of here with everything you need to hang up your shingle as a big-bucks professional copywriter.

BUT…

You WILL go home with your head absolutely filled-to-overflowing with enough powerful persuasion principles that you can write far more effective marketing copy for your own product or business than you ever could before!

And that’s a promise. (More about this in just a moment.)

In fact…

As if what we’ve talked about sharing with you already wouldn’t be enough to make this an amazingly enlightening day…

We’ve got yet another special treat in store for you.

How would you like to…

Get your marketing copy professionally reviewed and critiqued by
Peggy McColl and Al Henderson
…for FREE!

That’s right – if you’re one of the ‘chosen ones’, you’re gonna be climbing into the ‘Hot Seat’ for a no-holds-barred critique of your copy in front of the whole group. (It may sound scary … but we’re going to try keeping it fun.)

Al and Peggy will tell you bluntly what’s good in your copy, what’s questionable, and which parts flat-out stink! But they don’t stop there…

They then tell you exactly how you can fix it up for maximum results! The greatest thing about these “Hot Seat’ critiques is the real world solutions we have the chance to examine together.

(We’ll rush you complete details of how to qualify for this bonus as soon as you register.)

Way back when Al used to do these critiques as a regular part of his service offerings, you would have paid anywhere from $250 up to $1,000 for one. Yours, of course, is FREE!

And anyone who has spent a half-hour on the phone (or in the lounge) with Al knows how quickly he can focus in on your marketing needs and suggest solutions to problems you never even knew you had.

 

 

N.B. - This offer of a FREE Critique is only for you when you
register before midnight Tuesday, June 22, 2010.

Registration is being strictly limited because we want to keep this a fairly intimate experience … and as custom-tailored to your needs as we possibly can.

Tell me where, when … and how much?

This one-day intensive training session is being held at the beautiful…

Chateau Cartier Hotel & Resort in Gatineau, Quebec
(just across the bridge from Ottawa, Ontario)
…Friday, June 25, 2010.

And what’s your investment here?

…only $347 USD for the day

Now to help you put this in perspective…

$347 might get you a couple of e-mails written by some copywriters.

A single professionally-written sales letter can easily set you back $2500 to $4500 … and up!

Again … just to put it in perspective for you.

And did we mention…

There’s no need for you to brown-bag it, either … or go scrounging around the neighborhood for a place to eat.

Your registration fee includes a delectable buffet-style piping-hot lunch … as well as coffee, tea, and water throughout the day!

Here’s A Special Message From Al:
When Peggy first suggested doing a copywriting workshop together, my initial reaction ran along the line of, “Uhhhhh … I dunno, Peg.”

Because I’m not a professional speaker – I’m a professional writer and marketing strategist. And I just wasn’t sure I could do a good enough job for you at the front of the room.

But if you’ve ever had any dealings with me you know my #1 objective is always to give you far greater value than you were expecting. Peggy knows this too … and assured me this attitude, together with what I know about writing effective copy, would ensure I did just fine. (She also knows I like to keep things on the fun side … which is why we get along so well!)

Still…

…this IS my first time leading (or co-hosting) a workshop on writing copy. I want you to know that. And I want you to know this as well:

Because Peggy and I are both known for over-delivering on our promises to you … and because we both want to be absolutely certain you’re getting true value from this intensive workshop … we’re putting our money where our collective mouth is and making you this…

I really don’t know what else you could ask for. You face absolutely no risk – it’s all on our shoulders. You either enjoy it … or you don’t pay!

Pretty simple.

So if you want to know more about writing effective marketing copy than you’re likely to ever learn on your own, here’s what you need to do:

Step 1: Click that big, bright orange button below that reads “Register online now…”

Step 2: You’ll be magically transported to a secure page where you can safely enter your payment and contact details.

Step 3: Shortly thereafter, you’ll receive an e-mail confirmation of your registration. And then shortly after that…

Step4: We’ll send you complete details on how you could qualify for a FREE professional critique of your marketing materials.

That’s it! So register right here…

We’re looking forward to seeing you!

 

PLEASE NOTE: Although we do take you from the basics through to some pretty advanced copywriting strategies … the fact is, if you’re already a “working” or “advanced” copywriter, you’ll most likely want to wait for the more advanced workshop we hope to do in the near future.

P.S. – Remember, we’re strictly limiting the numbers for this event. This helps keep the 1-on-1 feeling high … and Al’s nervousness low. So if you want in, I urge you to register today. There just aren’t many days – or seats – left!

P.P.S. – In case you missed where I mentioned it above … this special workshop is being held at the Chateau Cartier Hotel and Resort in Gatineau, Quebec (just across the bridge from Ottawa) on June 25, 2010. (Click here for room rates and availability.)

P.P.P.S. – Here are a few more comments about your speakers for the day: